Techniques that have mainly influenced the rankings for the businesses below are keyword research and placement, performance optimisation, and content marketing.
However, far more goes into it than that, with regular efforts being made on internal linking, UX, technical adjustments, local SEO, copywriting, backlink generation, programmatic SEO, and more.
Tools used: Google Analytics, Search Console, Google Tag Manager, Bing Webmaster Tools, AnswerThePublic, Screaming Frog, SEMrush and Ahrefs.
Simpson Associates Eldercare
Regular checks occur for Search Terms in Google Ads for positive and negative keywords to keep accounts on track, along with constant testing with Responsive Search Ads and keyword audits.
Experience also includes with Shopping Ads, YouTube Ads, and GDN. I have also used Rules, Scripts, and the creation of ads for GDN in Adobe Animate or hand-coding with GreenSock.
Facebook creative can once again be designed by me before the ad account is set up. A lot fo research will take place to find the right audience, then testing different audiences, ad creative, and copywriting. Finally, measuring the success from landing pages or built-in forms, and creating lookalike audiences to further improve performance.
Google: NestFab Google: Simpson AssociatesAd Designs
Abarth
Virgin
Citibank
Find My Facility
Stork
My process usually starts with the discovery phase: thinking about who the users are and what they would need to do on the website, alongside the goals of the business—balancing those as much as possible. It also helps to think about the company as a whole by finding out what their USP is and what they stand for.
Next, listing all pages and features helps to see exactly what has to be on each page and with wireframing.
Around now I usually look at their competition to see what styles, features, and layouts they use—specifically what they have done well and what they haven't. I'll also check out a few inspiration sites to see if there are any styles that would suit the website more than others, while trying to anticipate any emerging trends.
Sketching helps before beginning the layout on a computer to get some ideas down in quick succession as they come to mind.
I like to wireframe when possible, when timeframe and budget allow. I've used Mockflow, Balsamiq, and Sketch for this in the past—anything that's fast to develop with. UX principles will also be involved here to make sure it's as easy and intuitive to use as possible.
High fidelity designs of necessary pages will be made in photoshop as I have the most experience with it.
App: Find My Facility Leave Wizard Circle Health Tackle Innovation Campaign Manager Tools Prima Dental Invisalign Landing Page
My main skills are with responsive front-end development using HTML, CSS and jQuery with a fondness for Bootstrap. I like to keep all code as clean and tidy as possible.
I use WordPress for all backend functionality making sure to use as few Plugins as possible to lower maintenance and security issues. All Themes are built from scratch with Custom Post Types and Advanced Custom Fields.
I also have an interest in performance optimisation as it makes for a much better user experience as well as being an SEO ranking factor. Conversion optimisation also interests me seeing as the end goal is to ultimately receive payment in some form, so reducing friction is always at the forefront of my mind.
Avon Valley Country Park (WP) Circle Health Avantgarde (WP) Tree Aid Invisalign Landing Page Tackle Innovation (Shopify)Tackle Innovation password: shopify-tackle
Emails are designed with mobile users in mind seeing as most opens will be on a mobile device. Email-safe fonts are used for body copy and image replacement for those that can't be coded. Alt text is always used and styled for images in case they're missing.
Testing has been on both Litmus and Email on Acid. Tables are used for the most reliable layout. Only clean HTML and CSS is used for compliance. Copy is used as much as possible to keep overall weight under the recommended limit and to avoid image blocking issues. I also have experience with formatting for plain text versions to help with readability.
I am familiar with MailChimp, Campaign Monitor, and ActiveCampaign, for both one-off sends and automation. Also syncing with Zapier and GoToWebinar through Mailchimp for further automations.
I like to check for updates in the email world for new design trends, and advances in clients/development.
Samsung Galaxy Fold Samsung Black Friday Philip Morris Opus Energy Haven Power
Videos were created with my own camera and sound equipment, and editing with After Effects.
I'm happy to collaborate for ideas to shooting necessary clips, or come up with everything myself to present thoughts on how the filming should happen to create the right look and feel. The best angles and techniques will be used to turn the most uninteresting of items and topics into captivating visuals.
Using Adobe Premiere Pro for general editing and Adobe After Effects for special effects, clips will be transformed into cinematic experiences showing products and services in their best light.
911 RS4 Virgin Citibank Boson Media Wiltshire Farm Foods VeniceAll photos were shot and edited by myself using Photoshop and Lightroom.
Venice London Cornwall Longleat Dubai Aquarium Burj Al Arab Castle Combe Tetbury
In the graph below, you can see overall rankings across the whole site as an average jumped up 22 positions on Google through February to September. That’s a huge increase for the whole website.
Not only that, but individual pages (below) increased their rank by up to 46 positions. A couple of new entries went straight in at the second page — pretty great seeing as their page one competitors are IBM, Microsoft and other huge international companies.
The column ‘Pos. Feb 19’ shows where the pages ranked before I started working on them, and ‘Pos. Aug 31’ shows when I took the screenshot. Huge improvements can be seen in the 'Diff' column where the green numbers indicate how many positions were gained, and I hadn't finished optimising for those keywords either. New keywords were also being registered where the website hadn't even taken advantage of those visitors before I began.
Keywords have been redacted to protect the client.
This particular client earnt a total of £158,000 from new customers acquired through SEO alone from February to September. This has all been from a 10hr/mth retainer covering both SEO and Google Ads.
The results below show a different client where the average rankings across the whole site rocketed even higher by 34 positions during the time I’ve been working on their SEO.
This particular client had stiff competition from Age UK and other well-known brands, but I was able to dramatically increase their rankings with technical SEO and performance optimisation.
They didn't want any social media or even a blog, so brand awareness was more difficult than it needed to be, and I was very restricted on the number of keywords I could target without a blog.
A laser focus was needed on the keyword strategy and placement, along with a lot of time spent optimising Meta Tags to entice visitors, with UX and CRO to help them stay.
NestFab is nesting software for manufacturers to save space when they cut out metal and wood etc.
The first few months were getting used to the product and taking over from an existing account that needed optimising. Clicks and conversions were still increasing during this period, but you can clearly see the point at which results started to turn around and I began to run very lean, targeted campaigns.
Various text ads were used alongside image ads for new users and retargeting those who visited the site.
Simpson Associates are data specialists who help businesses make more confident decisions based on cold, hard data in every aspect of the business.
They usually struggle to win new business around the Christmas period, and you can clearly see that here. What's impressive, is the sheer number of new leads either side. These are high-ticket services — it's important to note that each lead has the potential of earning £100,000. The amount being spent was a mere £750/mth. That's quite some ROI!
Various text ads were used alongside image ads for new users and retargeting those who visited the site.
